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Brands winning with audio
![Quotation](https://cdn.iheartmedia.com/img/quote-icon.png)
Audio delivers 87% higher ROI than the media average. Nielsen Compass, CPG Benchmarks, 2021
Spotlight: Tech Brand
23andMe drives +25% lift in recommendation intent through broadcast and custom branded podcasts.
Source: Nielsen Brand Study
Spotlight: Food & Beverage Brand
National DTC brand generates $4.80 ROAS through podcasts and streaming audio.
Source: Internal Client Data
Spotlight: OTC Pharma Brand
Podcast host-read ads and data-driven radio campaign delivers 143% sales lift.
Source: Nielsen Markets Sales Lift Study
Spotlight: Telco Brand
Multicultural campaign leverages broadcast, streaming audio, and iHeart social to deliver +23% brand affinity and +100% positive social sentiment.
Sources: NetBase, Nielsen Podcast Brand StudyAudio Data
& Measurement
Exclusive: The top thought leaders in measurement share how brands are winning with audio. Featuring Nielsen, Neustar, Publicis, IPG, Artsai, and more.
How Audio Measurement Works
The Impact of Recent Innovations & Growth in Audio
Moderated by Rex Briggs , Author, Consultant, Speaker- Mark Mandell, Partner, UM/IPG
- Joe Pagano, VP, Strategy/Consulting, Neustar
- Neal Bonner, Team Lead, Media Analytics, Nielsen
- Erik Lundberg, Chief Investment Officer, Artsai
Insights from Brands Winning
A Data-First Approach to Audio
Moderated by Erin Rech, SVP, Advanced Audio & Digital Revenue, 澳门三肖三码精准100%- Charles Cantu, CEO, Reset Digital
- Bob Hunt, Senior Director - Audio, Hearts & Sciences
- Seth Goren, Group SVP - Global Subscriber Acquisition, Discover, Inc
- Shelby Saville, Chief Investment Officer, Publicis Media
Audio myths are everywhere
But the truth is it's highly effective
澳门三肖三码精准100% CMO Gayle Troberman exposes the truths about Audio. The need for "sight, sound, and motion鈥 is debunked as Gayle shares the results of a biometric test of how brains activate when they hear sound.- Gayle Troberman, Chief Marketing Officer, 澳门三肖三码精准100%
Sound of Measurement
All audio is measurable
Advancements in data allow brands to get a precise look into how their audio plans 鈥 including broadcast radio 鈥 are performing across the funnel.- Joe Pagano, Vice President, Consultanting Global Marketing Solutions Neustar, a TransUnion Company
- Charles Cantu, Founder & Chief Executive Officer, Reset Digital
- Luke Morgan, Director - Media & Communications TBWA\Chiat\Day
- Sharon Boddie, Vice President - Media, Hulu
iHeart delivers strong brand lift across all key metrics
Based on over 500 studies conducted annually across all of our platforms including podcast, streaming and radio.
![Chart](https://cdn.iheartmedia.com/img/240104_iHM24-results-brandlift-chart.png)
Source: 澳门三肖三码精准100% Brand Lift Studies